Site audit: the checks that move quality and SEO
An on-site audit tightens up the site so it performs better and shows up more in search. Here's what I go through:
Oleksii Matuznyi
SEO Audit
You get a clear plan of what to fix so your site climbs in search. A prioritized list of the technical and content problems, plus the growth points worth chasing, and every item carries an estimate of what it does for your traffic and sales. So you put your time and budget where they pay back, starting with the quick wins.
I go through the technical side, the content, and how people actually behave on the site myself. You walk away with a straight report on where your site stands and what to do next. No fluff, no recycled advice. Order an audit.
The four audits I run before promoting a site
-
1
Technical audit
- I hunt down the technical errors dragging your site down in search.
- I make sure everything on the page actually works and check page load speed, because a slow site bleeds visitors.
-
2
Usability audit
- I go through the top 10 competitors to see what you're missing.
- I check whether your content answers what people are actually searching for.
- I lay out the content you need to pull in traffic.
-
3
Competitor analysis
- I dig into how the niche leaders play it, on-site and off.
- Then I write the specs for content and link building so you can outrank them.
-
4
Express audit
- A quick read on the whole site.
- I gauge the site's readiness for promotion.
- I flag the worst mistakes to fix first.
Why an SEO audit matters
An audit is where any serious SEO plan starts. It shows you exactly what's holding the site back and how to fix it, so you get more traffic and more leads. Here's what it does for your business:
More visibility, better visitors
Clearing out the errors and inconsistencies lifts the site in the rankings and brings in people who are closer to buying.
Finds the technical problems you can't see
Indexing, speed and Core Web Vitals issues stall growth without making a sound. Fix them, and the site starts ranking for queries it used to lose.
More conversions and sales
Close the technical, structural and content gaps and more of your visitors turn into customers. Revenue follows.
An edge on your competitors
A clean, optimized site beats rivals in the results and holds a stronger spot in the market.
- Fixing multiple-slash ("/") URLs: heading off the errors that extra slashes tend to cause.
- Checking the Robots.txt file: making sure it's written right so you're not blocking pages from the search engines' index by accident.
- Checking the Sitemap.xml file: a sitemap that tells search engines which pages matter and when they change.
- Finding pages that return a 404: confirming you have a proper 404 page and that it matches the site's design.
- Checking the layout against the specs: how the site renders across different browsers and devices.
- Reviewing the use of meta tags (Title, Description, H1).
- Reviewing the site's internal linking.
- Checking the contact page: confirming the details people need are actually there.
- Testing technical accessibility on mobile devices and desktop computers.
- Checking server responses.
- Checking the analytics setup.
- Reviewing schema.org microdata.
- Checking the favicon.
- Checking Open Graph markup.
- Measuring server response speed.
- Finding pages that are duplicated across the site.
- Checking the HTTPS protocol.
- Reviewing page indexing.
What you get when the audit's done
You receive a full report in whatever format works for you, so it's obvious from the start what to do and in what order:
-
1
Technical audit report:
- Every error I found, spelled out.
- Specs for your developer with step-by-step instructions.
- Specs for your content manager listing exactly what to fix.
-
2
Usability audit report:
- A breakdown of the problems hurting the user experience.
- Clear tasks for the designer and front-end developer.
-
3
Competitor report with a promotion strategy:
- A full read on your competitors and how they work.
- A promotion strategy built off that.
- An export of their backlinks and rankings.
With these in hand, the results make sense and you can start acting on them without the usual back and forth.
SEO audit packages
Lite
$500
- PDF audit covering the main problems
- a Quick Wins list so you can start right away
- Turnaround: 15-20 business days
Business
$1000
- everything in Lite, plus a breakdown of every problem
- a 90-day action plan, prioritized
- a Q&A call to go through the report together
Enterprise
$2000
- everything in Business, plus log analysis
- a custom dashboard to track progress
- 30 days of support while you implement
Real cases, real numbers
Auto parts · +48% clicks
Once the audit fixes were in: +45% impressions YoY, average position 31 → 21. Source: Search Console.
Read the caseSaaS / B2B · USA · +106% clicks YoY
Technical and content changes worked in priority order: +59% impressions (2.99M), average position 54 → 23. Source: Search Console.
Read the caseClassifieds · USA · ×17 clicks
Clicks went from 78 to 1.33K, impressions ×20, average position 9.3 → 6.9 (YoY). Source: Search Console.
Read the caseWhat I guarantee, and what I don't
I work
from data and hypotheses, not promises of "number one"
I deliver
a prioritized plan with the expected effect and the risks laid out
I explain
how we'll measure the result and when to expect impact
I partner
for the long haul and keep the growth steady
Frequently asked questions
How long does the audit take, and when do results show?
Once I have access, the audit itself is done within the timeframe we agree on. After you put the fixes in place, the first movement usually shows in 2-3 months (technical wins land first), and steady traffic growth in 4-8 months.
Do you guarantee specific positions in Google?
No, and neither can anyone else. Google's algorithms are closed and they change all the time. What I guarantee is the process, the expertise and full transparency: you always see what's being done and why.
What access is needed for the audit?
Google Search Console, Google Analytics 4 and the site itself (or hosting/CMS for the technical part). If any of the analytics is missing, I'll help you set it up properly.
How much does an SEO audit cost?
Packages start from $500. I'll give you an exact price for your site and scope after a free consultation. Monthly promotion is quoted separately, based on your goals.